After School is committed to improving the lives of teens by getting them involved in important social change campaigns. From helping them register to vote to raising awareness around mental health, we have assisted millions of young people in participating in a wide variety of efforts.
After School carries out campaigns both independently and with trusted partner organizations. For information on After School’s campaigns, contact us at Press@AfterSchoolApp.com.
Change 💩 was created to raise awareness and empower teens to take action on important issues. This is an ongoing initiative that involves many of our friends and partners, including DoSomething.org, Trevor Project, Kaity’s Way, Buddy Project, #ICANHELP, anti-bullying activist Paula Orrego, and more. Campaigns include:
With the help of anti-bullying activist Paula Orrego, After School created and launched an in-app campaign to engage teens across the country in a conversation about bullying. Users provided their own definition of what bullying is and also took a short poll on whether they would tell someone if they were being bullied (71% said they would).
Responses to “bullying is…” included:
Teaming up with partner DoSomething.org, After School launched an in-app campaign to inform teens on the midterm elections and help those eligible to vote to register. Dozens of teens registered to vote while tens of thousands learned about the elections.
After School teamed up with The Trevor Project to help teenagers better support their LGBTQ+ classmates. The campaign asked students if they already had LGBTQ+ friends, if they would support a classmate coming out, and gave them information on how to support them.
Teens face a tremendous amount of stress in their lives, which is one of the reasons After School was created. After School launched a Change 💩 campaign to help teens manage their stress and to learn about how they are currently managing their stress.
Teen Dating Violence
During Teen Dating Violence Awareness Month (February), After School launched a campaign to raise awareness to the problem of teen dating violence with the help of Kaity’s Way. The campaign asked questions to help teens understand what dating violence is and how to stop it.
In celebration of National Condom Week in 2017, After School launched a campaign to educate teens on sexual and reproductive health in an unique and engaging way. An in-app game, “Eggplant Invaders 2,” provided safe sex tips to users while allowing them to compete against other schools for the highest score.
After School also provided free condoms to users who requested them on the After School website, and delivered condoms to the school with the most points after the game and competition between schools was over.
The After School Election Center helped connect teens to the 2016 Presidential election. In partnership with DoSomething.org and Countable.us, After School helped users learn about the candidates, register and pre-register to vote, volunteer for presidential campaigns, and take part in a mock election in which over 100,000 teens voted -- correctly predicting the election.
The Talk To Trump campaign, carried out with Countable.us, allowed teens to send messages, thoughts, and questions to President Trump. Over 57,000 users sent written messages or videos in this week-long campaign. Read more about the effort here on the After School Blog, or view videos submitted by students on the After School and Countable.us Talk to Trump campaign page.
Youth Service America partnered with After School to give millions of After School users access to and awareness of the Disney Summer of Service grant program, which awarded $500 grants to 340 youth ages 5-18 who gathered their friends and turned creative ideas into projects that positively impacted their communities. Over 250,000 users received information on this effort, many agreeing to volunteer and submit an application for the grant program.
The #IAmAWitness campaign was a collaborative effort between the Ad Council and over a dozen companies and nonprofit organizations to raise awareness to cyberbullying and to activate the silent majority. After School partnered with Ad Council for the campaign, which won the 2017 4A Transformation Award for Best Pro-Bono Partnership. After School created an in-app anti-cyberbullying video that was shown to hundreds of thousands of teens.
After School has joined forces with DoSomething.org, the largest tech company exclusively for young people and social change, to help teens make a difference on the issues they care about most. After dozens of joint campaigns, After School has become the largest referring partner for DoSomething.org.
Explain the Pain Text
44% of people personally know someone who has been addicted to pain meds. Explain the Pain Text is a text-message guide to help teens to understand the issue of abuse and misuse of prescription pain medications to help themselves and others avoid abusing prescription drugs. Representing nearly a third of all participants, 21,000 After School users joined this campaign, organized by DoSomething.org and CVS Health Foundation.
Using zombies to raise awareness about climate change and its impact on communities, Planet Zombie is a text message game that provided information on climate change and engaged teens in the movement for climate justice. Over half of the 80,000 (46,000+) campaign participants learned about the campaign on After School.
Don’t Drive Intexticated
11 Teens die every day because of texting and driving. To help alert teens of the problem and give them tips on how to avoid texting while driving, DoSomething.org created this campaign, which reached nearly 26,000 youth, several thousand of those being After School users.
Everyone can use a boost in self-esteem. In America, 53% of young women are unhappy with their bodies at the age of 13. That statistic rises to 78% by the age of 17. By posting uplifting messages for classmates, tens of thousands of messages have helped improve the lives of teenagers across the country. Over 13,000 teens from After School shared posts with their school through this campaign.
Less Stress Text
Life can be stressful, especially for teens dealing with the pressures of making it through high school. This campaign shared tips on how to reduce stress and increase happiness by meditating, using breathing exercises, and more. Nearly 20,000 of the 49,000 youth who signed up for this campaign learned about Less Stress Text on After School.
Lose Your V-Card/Find Your V-Spot
Created to help teens and 20-somethings participate in the 2016 Presidential Election, Lose Your V-Card was a national campaign that helped over 100,000 youth vote for the first time. After School partnered with DoSomething.org
New Year, New US
New Year, New US was a series of challenges to help youth get involved in making a positive difference in their communities and beyond. More than 85,000 teens participated in one of these challenges, which was hosted by DoSomtehing.org.
If interested in discussing one of our current or past campaigns, or to discuss partnering with After School, please contact us at Press@AfterSchoolApp.com.